Tuesday, 29 September 2009
Revamping the rucksack
The rucksack has a bad rep! Why is this? Similarly to cycling there are preconceptions associated with wearing a rucksack; treehugging, geeky etc. I personally have always had a soft spot for a good rucksack, they are good for your back, comfortable and practical to cycle with and have a gung ho, retro charm about them. I am therefore on a mission to bring back the backpack and revamp the rucksack!
I have been on a rucksack hunt and have found these wonderfully retro rucksacks from Fjallraven. Fjallraven translates as Arctic fox, they are a Swedish company that have been making hard-wearing hiking and camping gear for 60 years. The Kanken classic is re-issue of one of there original rucksacks hence the fabulous classic feel.
Style gurus are starting to blog about them and I have a seen a few on backs of trendy East London types of late so I get the feeling they are going to become rather popular We also have Kanken Laptop, the Kanken mini and the vintage rucksack which is made from waxed cotton with beautiful leather straps. So please get involved, check out our rucksack range and help me on my quest to bring back the backpack...
If you are a true backpack believer join my facebook group Revamp the rucksack
Posted by Caz at 15:02